BRANDING

BRANDING

BRANDING

PUBLISHED! Slingshot is an ed-tech startup, that is changing the way students prepare for competitive entrance exams. Designed by experts, it helps students become exam-ready using personalized test programs, adaptive question papers and extensive performance data. At the administrative level, Slingshot’s smart, intuitive dashboards empower teachers, colleges and coaching classes with deep data about student participation, progress and success.

PUBLISHED! Slingshot is an ed-tech startup, that is changing the way students prepare for competitive entrance exams. Designed by experts, it helps students become exam-ready using personalized test programs, adaptive question papers and extensive performance data. At the administrative level, Slingshot’s smart, intuitive dashboards empower teachers, colleges and coaching classes with deep data about student participation, progress and success.

PUBLISHED! Slingshot is an ed-tech startup, that is changing the way students prepare for competitive entrance exams. Designed by experts, it helps students become exam-ready using personalized test programs, adaptive question papers and extensive performance data. At the administrative level, Slingshot’s smart, intuitive dashboards empower teachers, colleges and coaching classes with deep data about student participation, progress and success.

Preparing for entrance exams can be stressful for students. We help position Slingshot as a test prep companion. To communicate this, we created a mascot of Brobo – intelligent, engaging and motivating.

This project was completed during my tenure at NH1 Design, as a part of the studio's design team. Please visit nh1design.com for details.

Preparing for entrance exams can be stressful for students. We help position Slingshot as a test prep companion. To communicate this, we created a mascot of Brobo – intelligent, engaging and motivating.

This project was completed during my tenure at NH1 Design, as a part of the studio's design team. Please visit nh1design.com for details.

Preparing for entrance exams can be stressful for students. We help position Slingshot as a test prep companion. To communicate this, we created a mascot of Brobo – intelligent, engaging and motivating.

This project was completed during my tenure at NH1 Design, as a part of the studio's design team. Please visit nh1design.com for details.

PACKAGING DESIGN

PACKAGING DESIGN

PACKAGING DESIGN

Established in 1933, Dhampur Sugar Mills is one of the oldest and largest sugar manufacturers in India. Its brand ‘Dhampure’ is the country’s first retail brand of packaged, sulfur less sugar. A pioneer in the sugar segment and market leader in North India, Dhampure is a household name in every kitchen.

Dhampure is slightly expensive than it’s competition but Dhampure’s eight-decade long legacy is a testament to its trusted quality. And I wanted to imbue that quality into the design and leverage the craft to justify the cost. The stamp symbolizes the history and the journey of sugar from the fields to your home.

Established in 1933, Dhampur Sugar Mills is one of the oldest and largest sugar manufacturers in India. Its brand ‘Dhampure’ is the country’s first retail brand of packaged, sulfur less sugar. A pioneer in the sugar segment and market leader in North India, Dhampure is a household name in every kitchen.

Dhampure is slightly expensive than it’s competition but Dhampure’s eight-decade long legacy is a testament to its trusted quality. And I wanted to imbue that quality into the design and leverage the craft to justify the cost. The stamp symbolizes the history and the journey of sugar from the fields to your home.

Established in 1933, Dhampur Sugar Mills is one of the oldest and largest sugar manufacturers in India. Its brand ‘Dhampure’ is the country’s first retail brand of packaged, sulfur less sugar. A pioneer in the sugar segment and market leader in North India, Dhampure is a household name in every kitchen.

Dhampure is slightly expensive than it’s competition but Dhampure’s eight-decade long legacy is a testament to its trusted quality. And I wanted to imbue that quality into the design and leverage the craft to justify the cost. The stamp symbolizes the history and the journey of sugar from the fields to your home.

PACKAGING DESIGN

PACKAGING DESIGN

PACKAGING DESIGN

Masters of all things chemistry, Pidilite has been an integral part of India’s everyday solutions for six decades. They are now venturing into the world of dental consumables – the most frequently used and essential dental products. This isn’t surprising since Pidilite’s sturdy expertise in polymers and adhesives work very well with quality dental material.

What is broken can never be unbroken. It can, however, be transformed into an even beautiful form. Such is the philosophy of Kintsugi, the Japanese art of fixing pottery with gold, and similarly of wizdent. There is an art in science and science in art.

Masters of all things chemistry, Pidilite has been an integral part of India’s everyday solutions for six decades. They are now venturing into the world of dental consumables – the most frequently used and essential dental products. This isn’t surprising since Pidilite’s sturdy expertise in polymers and adhesives work very well with quality dental material.

What is broken can never be unbroken. It can, however, be transformed into an even beautiful form. Such is the philosophy of Kintsugi, the Japanese art of fixing pottery with gold, and similarly of wizdent. There is an art in science and science in art.

Masters of all things chemistry, Pidilite has been an integral part of India’s everyday solutions for six decades. They are now venturing into the world of dental consumables – the most frequently used and essential dental products. This isn’t surprising since Pidilite’s sturdy expertise in polymers and adhesives work very well with quality dental material.

What is broken can never be unbroken. It can, however, be transformed into an even beautiful form. Such is the philosophy of Kintsugi, the Japanese art of fixing pottery with gold, and similarly of wizdent. There is an art in science and science in art.

POSTER DESIGN

POSTER DESIGN

POSTER DESIGN

PUBLISHED! Making the mandatory information more engaging.
We all have been to a hospital at some point in our lives. But how many of us actually know our patient rights or responsibilities? Patients Rights and responsibilities are a mandate in all the hospitals but it mostly goes unnoticed. Hence, we decided to redesign the Patient Rights and Responsibilities in a fun way so that it engages with the patient and attendants of all ages.

PUBLISHED! Making the mandatory information more engaging.
We all have been to a hospital at some point in our lives. But how many of us actually know our patient rights or responsibilities? Patients Rights and responsibilities are a mandate in all the hospitals but it mostly goes unnoticed. Hence, we decided to redesign the Patient Rights and Responsibilities in a fun way so that it engages with the patient and attendants of all ages.

PUBLISHED! Making the mandatory information more engaging.
We all have been to a hospital at some point in our lives. But how many of us actually know our patient rights or responsibilities? Patients Rights and responsibilities are a mandate in all the hospitals but it mostly goes unnoticed. Hence, we decided to redesign the Patient Rights and Responsibilities in a fun way so that it engages with the patient and attendants of all ages.

3D RENDERS

3D RENDERS

3D RENDERS

PUBLISHED! Jin JiJi is a dry gin specially designed and crafted in India. The distillers wanted to create a spirit that would pack the richness and diversity of Indian botanicals in each sip.

I was tasked with creating 3d renders & a short video for introducing the label designed by Aravind Narayanan at NH1design.

PUBLISHED! Jin JiJi is a dry gin specially designed and crafted in India. The distillers wanted to create a spirit that would pack the richness and diversity of Indian botanicals in each sip.

I was tasked with creating 3d renders & a short video for introducing the label designed by Aravind Narayanan at NH1design.

PUBLISHED! Jin JiJi is a dry gin specially designed and crafted in India. The distillers wanted to create a spirit that would pack the richness and diversity of Indian botanicals in each sip.

I was tasked with creating 3d renders & a short video for introducing the label designed by Aravind Narayanan at NH1design.

MOTION POSTER

MOTION POSTER

MOTION POSTER

PUBLISHED! As the clock struck midnight and India turned 70, a certain museum tucked away in Jor Bagh came alive with trippy, dramatic GIFs and artworks. Indianama, a project driven by Animal, set forth for a second time, to look back and reimagine the stories and events that led to the India that we live in today. 70 artists came on board to conjure up their own version of what India means to them, creating travel and tourism posters that move. In doing so, Indianama moves beyond a mere art and graphic design exhibition, to being a socio-cultural experiment, breathing life into the identity of a country that was long left to rust. 

I chose to depict 'Sur Aur Taal', a biform approach to the music emerging in India since the late 60s, on one side is goddess Saraswati a patron of classical music all over India, and on the opposite side of the duality is a rebellious rock and roll idol, much like different avatars of gods.

PUBLISHED! As the clock struck midnight and India turned 70, a certain museum tucked away in Jor Bagh came alive with trippy, dramatic GIFs and artworks. Indianama, a project driven by Animal, set forth for a second time, to look back and reimagine the stories and events that led to the India that we live in today. 70 artists came on board to conjure up their own version of what India means to them, creating travel and tourism posters that move. In doing so, Indianama moves beyond a mere art and graphic design exhibition, to being a socio-cultural experiment, breathing life into the identity of a country that was long left to rust. 
I chose to depict 'Sur Aur Taal', a biform approach to the music emerging in India since the late 60s, on one side is goddess Saraswati a patron of classical music all over India, and on the opposite side of the duality is a rebellious rock and roll idol, much like different avatars of gods.

PUBLISHED! As the clock struck midnight and India turned 70, a certain museum tucked away in Jor Bagh came alive with trippy, dramatic GIFs and artworks. Indianama, a project driven by Animal, set forth for a second time, to look back and reimagine the stories and events that led to the India that we live in today. 70 artists came on board to conjure up their own version of what India means to them, creating travel and tourism posters that move. In doing so, Indianama moves beyond a mere art and graphic design exhibition, to being a socio-cultural experiment, breathing life into the identity of a country that was long left to rust. 

I chose to depict 'Sur Aur Taal', a biform approach to the music emerging in India since the late 60s, on one side is goddess Saraswati a patron of classical music all over India, and on the opposite side of the duality is a rebellious rock and roll idol, much like different avatars of gods.