Soundfeld

Soundfeld

Soundfeld

Soundfeld

Soundfeld

— Audio reactive identity

— Audio Reactive Identity

— Audio Reactive Identity

— Audio Reactive Identity

— Audio reactive identity

BRANDING

2017

BRANDING

2017

BRANDING

2017

BRANDING

2017

BRANDING

2017

Soundfeld is a German manufacturer of high-end audio hardware including loudspeakers & headphones. Unlike its competitors - Beat & Sonos, Soundfeld puts a higher volume as its USP. What started as a response to a brief for a single logo on a public platform, turned into a full-fledged audio-reactive design language. The identity can also be used as a backdrop for music events, as it distorts & deconstructs with amplitude & frequencies of live music.

WARNING: Following videos may potentially trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised.

Soundfeld is a German manufacturer of high-end audio hardware including loudspeakers & headphones. Unlike its competitors - Beat & Sonos, Soundfeld puts a higher volume as its USP. What started as a response to a brief for a single logo on a public platform, turned into a full-fledged audio-reactive design language. The identity can also be used as a backdrop for music events, as it distorts & deconstructs with amplitude & frequencies of live music.

WARNING: Following videos may potentially trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised.

Soundfeld is a German manufacturer of high-end audio hardware including loudspeakers & headphones. Unlike its competitors - Beat & Sonos, Soundfeld puts a higher volume as its USP. What started as a response to a brief for a single logo on a public platform, turned into a full-fledged audio-reactive design language. The identity can also be used as a backdrop for music events, as it distorts & deconstructs with amplitude & frequencies of live music.

WARNING: Following videos may potentially trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised.

Soundfeld is a German manufacturer of high-end audio hardware including loudspeakers & headphones. Unlike its competitors - Beat & Sonos, Soundfeld puts a higher volume as its USP. What started as a response to a brief for a single logo on a public platform, turned into a full-fledged audio-reactive design language. The identity can also be used as a backdrop for music events, as it distorts & deconstructs with amplitude & frequencies of live music.

WARNING: Following videos may potentially trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised.

Soundfeld is a German manufacturer of high-end audio hardware including loudspeakers & headphones. Unlike its competitors - Beat & Sonos, Soundfeld puts a higher volume as its USP. What started as a response to a brief for a single logo on a public platform, turned into a full-fledged audio-reactive design language. The identity can also be used as a backdrop for music events, as it distorts & deconstructs with amplitude & frequencies of live music.

WARNING: Following videos may potentially trigger seizures for people with photosensitive epilepsy. Viewer discretion is advised.

Sound on hover

speaker
Mobile-Speaker-Undesigns

Product Mockups

Product Mockups

Product Mockups

Product Mockups

Product Mockups

54868-portable_speaker_003

Generative Identity ⊸⋅⊹ 

Generative Identity⊸⋅⊹ 

Generative Identity⊸⋅⊹ 

Generative Identity⊸⋅⊹ 

Generative Identity⊸⋅⊹ 

I used Processing, an open-source java-based library, to create an identity that gives goosebumps, literally

I used Processing, an open-source java-based library, to create an identity that gives goosebumps, literally.

I used Processing, an open-source java-based library, to create an identity that gives goosebumps, literally.

I used Processing, an open-source java-based library, to create an identity that gives goosebumps, literally.

I used Processing, an open-source java-based library, to create an identity that gives goosebumps, literally.

vlcsnap-2020-06-29-03h44m02s812

Processing screenshot

Processing screenshot

Processing screenshot

Processing screenshot

Processing screenshot

Visual Language

Visual Language

Visual Language

Visual Language

Visual Language

1
4
3
2
Posters